SCM 651: Business Analytics

This course is designed for students who are interested in developing a portfolio of skills in business analytics. Class discussions are based on case studies and articles from business and technical publications. Students perform substantial hands-on work in data collection, analysis and interpretation.

Learning Objectives:

  • Use tools to collect and organize data
  • Identify patterns in data via visualization, statistical analysis and data mining
  • Develop alternative strategies based on the data
  • Develop a plan of action to implement business decisions

Tools & Concepts:

  • R
  • Statistical summaries and correlations
  • Logit and probit regression modeling
  • Tableau
  • Google Analytics
  • Data structures and query design
  • Power Pivot

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